It all started with two very different brothers who grew up together in an environment surrounded by engineering. Our paths were different, our own business was a dream, but life turned out in such a way that at different times we still decided to use our engineering basics and continue our lives by creating a family business. Despite each other’s personal differences, we were able to get along, and complementing each other with unique qualities became a common strength and competitive advantage. We were able to invent and implement what others could not. We were also helped by the fact that throughout the entire period of growth from childhood to entering this business, and even after entering this business area, we had a unique opportunity to learn from the experience accumulated over more than 30 years of work in this field. By working diligently and for a long time, equipping premises with our own hands, designing and installing engineering systems, we can be proud that we have become top-class experts in the field of heating, ventilation and air conditioning. We developed a high level of logical understanding and practical knowledge about air flows, their movement, balancing, resistance, temperature transfer laws, aerodynamic geometry, noise reduction solutions. Every day we received new projects and challenges, customer needs were constantly changing. We learned to analyze them, apply solutions and provide a final result that was better than expected. This is how we created a large flow of returning customers over time, we constantly receive good recommendations, we work excellently in our field, we constantly tried to create something new and unique in each object, but that was not enough for us.
About us
Background.
Idea.
While working on construction projects, constantly listening to customer needs and following market trends, it was impossible not to notice the growing popularity of stretch ceilings. We had to deal with them more and more often. The main problem, compared to plasterboard ceilings, was the installation of related solutions, accessories for stretch ceilings. Lighting options, ventilation solutions, curtains and similar things that could be installed in stretch ceilings had a significantly smaller product range and options. For this reason, customers who wanted specific solutions could not install stretch ceilings and were forced to choose plasterboard ceilings.
Thus, the idea of creating a hidden, frameless ventilation diffuser was born. We had the knowledge, experience, and now the opportunity to create and introduce something new to the market, while providing customers with great value and influence on their decisions. Even now, when we visit exhibitions, we hear the recurring phrase from visitors “finally something new and useful”. We knew it was needed and that no one else would do it better than us.
Prototype.
The idea was simple – the product had to be beautiful, easy to install and meet the strictest requirements for ventilation systems, ensuring the highest customer comfort. For more than a year, we worked consistently, taking into account the goals we had set. There were many prototypes, the work was tiring, but we wanted to achieve perfection. The goal was clear, as well as what the final result should be, so we did not experience failures, relying on our experience and hard work. It was interesting not only for ourselves, but also for the entire market. Soon the news reached various colleagues, and they began to ask: “When?”, “Show us.”, “We need to try it.” Being on the finish line and seeing the final creation being born, we had no choice but to say “soon”.
Testing.
We are confident in our work, but the product chain continues after production. We had to ensure that the product’s properties met the needs of others who would encounter it in practice. With the 3 goals we set, we knew that only the following professionals in their field would have the most important opinion: interior designers for aesthetics, stretch ceiling installers for ease of installation, and ventilation system experts for product engineering, aerodynamics and acoustics. We found the debut test objects, assembled a scientific team and submitted our creation to the court of experts in these fields. We received comments and opinions, made a few improvements to make installation smoother, and in the end the product was perfect and met everyone’s expectations. The owners of the test rooms were more than satisfied, and then it became clear that the product had to be released on the market.
Brand.
We combined the needs of our customers and what we offer. We described the value our product creates in simple words, shortened it to a few words, and simply but ingeniously, our brand name was born. Combining the words “concealment” and “ceiling”, we get “concealed ceiling – conceiling” – exactly what customers expect when buying our product. Concealed, aesthetic, unobtrusive ceilings without unnecessary protrusions, creating a cozy space.
Delivery.
The market entry and impact was strong. Along with great success, there were also unpleasant thoughts from missed customers about previous solutions: “Where were you before?”, “Why didn’t we know?”, “Can we replace the old diffusers with your product?”. Everything was clear, the product is really good, we just need to spread the word about it. That’s exactly what we did. Now we work with many interior designers, stretch ceiling installers, builders, contractors, ventilation system installers, ventilation system sellers and building materials distributors. There are also unshakable players who still choose old-fashioned solutions for slightly lower costs, sacrificing quality, beauty, comfort. This is their choice, but we know that the pressure of demanding customers and the loss of customers will still force them to look for what they could have offered in advance. We are patient but confident.
Future.
Ceiling accessories are not limited to ventilation alone. There is also lighting, various sensors, curtains, fans, diffusers of various shapes. We look at it and plan, but we do not get carried away, everything will come with time. Our vision is that the ceiling as a whole, as a unit, would create the same value for the customer as our products do now. So that they would be perfectly finished. We take a step forward every day and we know that Conceiling will become the highest quality standard for all ceilings. Now we can confidently say that we no longer meet the standards, because we have surpassed them. We no longer look back but create new, better things.
